Automotive Sales Training Prospecting Ideas
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by: Mak
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Communicating with prospects can be a time consuming and tedious chore. From cold-calling to appointment setting, you can spend hours each week trying to drum up business and that does not take into account the amount of time you spend sending out mailers about sales and promotional events. Learning to utilize available technology to streamline the communication process is vital when dealing with prospective sales.
Automotive Sales Training Tip One: Using Email Efficiently Most of you probably ask prospects for their email address, but how many of you actually use it? Have you added it to your mass email database? Email is one of the most effective communication tools you have for reaching prospects. 1. Utilize the mass email tool to send out blasts about promotional events. As you network and speak with prospects, obtain their email address and permission to send them emails, and then add them to your blast list. This is a great way to cut out the tedious task of old fashioned mass mailings. 2. In the past the only way to set an appointment to meet with a prospect was to call them. This can be time consuming and lead to lost sales. Instead, send out a quick email suggesting a time to meet. It's a quick and effective way to appointment set. 3. Never forget to say thank you to a prospect. You know how valuable their time is, so send out a quick email with a short note and attach additional information as needed.
Automotive Salesmen Tip Two: Using Text Messages Some doctor's offices now send out text messages to remind you of an upcoming appointment. Why not do the same with your prospects? A quick text message to them to remind them of an upcoming meeting is a fast way to keep in touch. You can also send out targeted texts to prospects about sales or other promotional events. Text messaging is quickly becoming an important part of doing business today.
Automotive Salesmen Tip Three: Host a Website In spite of the obvious success of the internet, not everyone has jumped on the bandwagon. Every company should have a website that has marketing materials specific to their target clients and that includes automotive salesmen. The possibilities here are actually endless.
Automotive Sales Training Tip Three: Using Blogs Expertly If you become an expert business blogger, with a link on your dealership website, you will be able to not only inform prospects about promotional events but you can also let them know what kind of salesperson you are. Sales is all about trust and it is easy to start building that trust through blogging.
Keep your communication efforts with prospects as current as the new cars on your lot. Use email, websites, texts and blogs to keep prospects informed of promotional activities as well as communicate with them. Technology makes communicating with prospect effortless.
About the Author
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It's a must read car sales training course to help you sell more vehicle in the automotive business.
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