How to Use CD mailers for Effective Marketing
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Grabbing your customers attention for the first time around can some times be a daunting task. This is especially true when sending direct mail campaigns. Most of of your customer base will have built up a tolerance to the well used direct mail strategies used at the current time. This is why its of paramount importance to create more value for your advertising pound - cutting down on costs here will save money in the short term but will have much bigger adverse affects in the long run. nnNext time you are setting down to plan your next direct mail campaign you should maybe consider mailing CD's and DVD's with your marketing message not just on the disc but actually printed on the inside and outside of the envelope mailer it's self. Tests have shown that this strategy does increase customer engagement by 60% over standard printed paper marketing materials.nnThe CD mailer is usually available as a standard 12 centimeter CD format and also the mini 8 cm CD format. This gives you 2 options depending on the virtual and physical size of your marketing message.nnOur CD mailer is particular exceptional when sending out; software updates, share holder updates, software, video, training, audio messages, taster products, life coaching and many many more applications.nnThe main benefit that people have in mind when using the CD mailers is the exceptionally high perceived value. They look totally stunning. Every panel can be printed in full color along with the CD its self and also, a A4 letter can be added in the rear part of the mailer for extra marketing punch. nnTo give added value to the product, most companies that sell the mailers also offer a full service mailing solution. This means they take the product from your idea and create the final product, add the address labels (or print the address directly to the mailer) and then send them out using the lower cost bulk rates available to bulk sending clients. This service saves you a great deal of time and effort, not to mention warehousing space and staff costings. nnThe standard CD mailer configuration has a folded back panel, with a flap that folds over the front of the back panel and then seals the mailer shut with a self adhesive strip. This makes the CD mailer extremely light weight and very easy to use and assemble. It also give the room for the A4 letter behind the CD and allows for a continuous print pattern over every visible part of the mailer.nnThey are often referred to as printed card mailers or custom printed CD mailers. And are printed using a process called as screen printing. Screen printing a extremely versatile method of printing because the surface does not have to be printed under extreme pressure like litho printing, giving a perfect finish to the mailer. nnThere are many premium options available with CD mailers in respect to the effects you can have. For example you can select for a spot gloss effect, this is an area that is printed with just a clear gloss to enhance that area of print, this might be the call to action (website or phone number) or your logo. It really makes that area 'pop'. Metallic foil is also an option, you can opt to have 1 of your colors a metallic foil, usually available in gold, silver, metallic blue, red, green and other metallic colors. There is also the option for embossing, this is where a section of the mailer is raised by around 1mm above the rest of the surface area, giving a raised feel to the outline of a print area.nnOf course there are options for pantone color matching so you can be positive the colors match your requirements. This is essential to keep your branding consistent. nnThe mailers are approved for the lower rate of postage, they are classed as just a standard letter in the UK, and are AUS post approved for bulk sorting for our Australian customers. saving you potentially thousands on big runs compared to normal posting methods.
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If you want get a very premium solution and save a bit of cash and you can research CD mailer. Other wise you can search for printed CD mailers
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