Information Products: How to Reduce Refunds
View PDF | Print View
by: StephenBeck
Total views: 13
Word Count: 385
In my last article, I gave you some easy ideas to beef up your PDF ebook. Have you added a Table of Contents and a Resource Guide to your PDF e-books? If so, you are ready to finish adding bulk to your ebook which will increase your customer satisfaction and reduce refunds.
Make sure that all your text is 12-point ? Times New Roman is a good choice for long blocks of text. Pictures and graphics should be enlarged so they can be easily read. Adding comics and other graphics will make your ebook more visually appealing. All these steps add bulk to your ebook, while increasing its value to your readers.
?Johnson boxes? are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages ? that will add meat to your document, while cluing your reader in to the important points you are presenting.
Next, tell the reader about your other products. This is one of the greatest reasons to publish an ebook - to lead readers to your other products. So put a list of your other products in the back with clickable links. Make sure to include 3D cover shots which will increase the size of your ebook and cause more sales at the same time. It's very easy to create a 3D version of your cover...or you can have someone else do it.
Include cheat sheets and checklists for your customers ? they really love it! If your topic has more than two or three steps, consider a checklist. It?s a great way to convey information, especially on technical topics (using a digital camera; interview tips; great tips for buying a new home). Cheat sheets and checklists make this information easy to follow, increasing value for your readers.
Are there other tools that could help your readers? Some things to consider include sample forms, spread sheets, contracts, and more. Your customer simply fills in the blanks. These can be important additions when you are writing an ebook.
So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It's all about value!
About the Author
Stephen Beck enjoys teaching people how to begin a home based business. Go grab his three free videos at http://www.8weekstoprofits.com so you can begin an ebook business right now.
Rating: Not yet rated
