Advantages of Article Marketing
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by: JustinHarrison
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Word Count: 514
Prior to the rise of the internet as a major player in marketing, article marketing was considered to be useful for promotion in print media. The need for well-written articles has increased greatly with new online venues such as websites, ezines, and e-mail newsletters. Today, article marketing is even more powerful, due to these new means of communication.
The practice of providing good-written contents to epublishers and websites for the exchange of a blurb about the authors contact information and business is said to be as article marketing. The business owners website is normally included as a link by these "bios".
For a business owner, offering content for publication basically provides them with free ad space on thousands of websites all over the world. There is a compelling opportunity for exposure to the right customers in the right market, while the expense is next to nothing, which makes the practice a powerful and quite elegant method for a business's communication.
Article marketing actually tries to engage an actively interested audience instead of email mass marketing which never was able to capture more than a one percent success rate. In article marketing the readers will have opted in by their own free will by either visiting the content website or having previously agreed to receive an email magazine. Due to this, these readers are by nature more willing to read and trust the articles provided and hence they are more willing and likely to visit the author's website to read more and possibly even make a transaction.
Established publishers who accept the articles already have a captive audience of likely customers. People who read the articles are concerned most of all with content, suggesting that they could be in a position to buy items or services relating to the content. Buying a comparable list of those high-quality leads would be very expensive. But writing an article only requires a minimal investment of time.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author's bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
Increasing conversion rates is possible by providing an e-mail address that people can use to subscribe to the author's web site and/or newsletter. Making this option as simple as possible will increase the chances of the person subscribing. An auto-responder can be set up that provides the reader with links to specific items on the author's web site.
The first thing some company's think about it, how can I draw more customers to my site. And then they try and figure out how to succeed. When this happens it will not happen over night. It may take some time for the site to get a lot of hits, but when it does, the company will have more business that they probably will know what to do with.
About the Author
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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