BURGER SLAYER" Interactive Marketing Campaign for Hardee's and Carl's Jr
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by: CaraBrown
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The first two brands, a unique series of ads using mobile technology and user-generated content. LOS ANGELES, July 10, 2006, CKE Restaurants Inc Carls Jr and Hardees restaurant brand is launched the new Burger Slayer campaign targeting their key demo of males 18 to 34. Created by Spacedog, the Los Angeles based independent interactive marketing agency and interactive agency of record for CKE Restaurants Inc. The dynamic, unique promotional campaign will use mobile technology to interact with the Hardee's and Carl's Jr brands to drive consumers from store locations to the website leveraging user generated content in the promotion, a first for both brands.
The idea was for consumers to show evidence of a "burger slaying" through photos taken with their cell phones of themselves, their friends and even their pets! This requires the ingestion of one or Hardee's or Carl lot of small tasty hamburger, while in a store or other places. Mobile phone to Carl's Jr or Hardee's, by email, or by uploading images from their digital cameras directly onto the site. Photos were selected daily and posted to there websites where consumers voted for their favorite. Once a month an overall winner was announced, who were crowned Burger Slayer of the Month and won free hamburgers for a month.
Stores to generate awareness for the sport, Hardee 's and Carl' s small shops show persistent organic pollutants in the form of sets of napkins machine, which will include submission of a detailed description of mobile web camera images. If you want to submit a digital photo to the promotion you can find the directions to do that on the site. Extending the online presence for Hardees and Carls Jr, there was also an extensive marketing campaign targeting social networking sites like MySpace, photo sharing networks like Flickr and specially created displayed banner ads running on Yahoo. Burger's cross "in" the excitement built. In addition, individual regional marketing campaigns were created to drive awareness in cities nationwide.
Spacedog is an independent, full service, interactive marketing agency focused on creating unique and effective results driven campaigns for their clients in a variety of industries including entertainment, travel, retail, financial, high tech, and quick service restaurants. In 2005, Spacedog launched their entertainment division that focuses on developing branded entertainment properties for and with major brands that are based on original graphic novels the company creates with Top Cow Comics. 2006 was a busy year for Spacedog, which has worked on and even released some productions they did with studios and networks. Spacedog company with some well-known brands and entertainment companies contains but not limited to, Mazda, Citibank, Qantas Airways, Carl's small and Hardee 's restaurant, Sony Pictures Entertainment, Universal Music Publishing Company, EarthLink company, Fox Sports, Westfield Shopping Center, also Interscope Record of the Company . The corporate office of Spacedog situated in LA, USA
About the Author
These are just a few of the imaginative thoughts Spacedog has been able to accomplish. Check out what else Dustin Callif at www.spacedogportfolio.com is working on presently.
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