Chiropractic Marketing has a New Falsity
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by: MatthewLoopDC
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Word Count: 647
Chiropractors are being fed some major untruths about marketing, and I feel the need to set the record straight so that no one else falls into the trap. When chiropractors give into this lie, they can see their practice suffer huge consequences in the face of present innovations and changes.
I was actually reading the current issue of a chiropractic publication, and the author of this one article had the audacity to say that Chiropractic marketing using social media and internet marketing is obsolete in 2009. I couldnt believe what I was reading. I had to look over it again just to make sure that it was true that someone could be that uninformed; and sure enough, it was true.
So clearly, this particular chiropractic consulting firm made this claim in the publication to draw attention to their marketing methods, and the costly price of utilizing their services. These people even went as far as to say that the internet isnt being used as much for searches in 2009, and that the golden days of social media marketing have come and gone. They probably got the attention that they were after, but the price they paid was to use an untruth.
This consulting group that was trying to look cutting edge actually just made themselves look really dated in front of the chiropractic world. How can you say that social media marketing is dead after the current election of Barack Obama; a presidency won by a landslide thanks to that very kind of marketing is that is apparently "dead?" You cant deny that the geniuses behind this campaign used viral marketing, social networking, video marketing, and all the opportunities afforded by social media online.
Web 2.0 chiropractic marketing through the use of social media outlets is giving chiropractors more freedom and flexibility daily. The chiropractor does NOT have to do everything himself, as it's easy to train a CA or marketing director to implement. Consistency is the most important part of your social marketing campaign, though. Devoting as little as a half an hour every day can have major pay-offs in little time. There has never been a better for chiropractors to brand themselves quickly and effectively, too.
My practice took a decent amount of strategic planning and calculated action to build up and so will yours. Making one single video and posting it on Facebook is not going to get you 15 new patients walking through your door each month, but when you invest in the snowball effect of social media marketing, and really put in the consistent effort, you can create an avalanche of new patients. But listen, not all DCs have the right mentality to use this marketing wave of the future. Theyre stuck in the old school belief that one size fits all when it comes to chiropractic marketing.
Wheres a great place to start when faced with the immense volume of traffic online? Video marketing is in my opinion the most powerful use of social media sites, and was the knockout marketing technique of 2008, showing even greater growth in 2009. When your name, face, and voice are put out into the world, people are going to see the personal side of your practice, and theyll feel as though they know you. This is marketing gold these days.
Authenticity is what is going to get new patients through your doors. You want to sound as natural as possible on these videos, without being phony or scripted. This is key and I think its the biggest oversight of doctors who try video marketing and social media. People will trust you when they see the genuine and natural you. If you can present that, then your business will remain strong during these difficult economic times.
About the Author
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