Cold Calling Mistakes - 8 Things You Should NOT Do!
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by: BrianMcCoy
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Word Count: 466
1) Purpose Of The Call
Before you even make the call, identify the purpose and end goal of your call. What action do you want your prospects to take after the call? If you don't have a goal, you won't get the result that you want in the end.
2) Find Out Their True Interest Level
This goal is simple. Do not give away all of your goods without knowing if the person will even take the time to look at them. If they want you to just send them the information so that they can get you off of the phone, don't do it. Do some digging to see what their level of interest is, or if they're just trying to get rid of you.
3) Poor Telephone Manners
Good manners and phone etiquette seem fairly simple. However, when you are on the phone, you might not even realize that what you are doing is obnoxious to the person on the other end of the line. It is best to not chew gum, eat, drink, or be trying to do other things while you are making a call. You will be distracted as well as your prospect.
4) Listen Up
If you want to know what your prospect is thinking, just listen to them. Make sure that you do not monopolize the conversation. Poor listening skills will lead to failure.
5) Don't Make Your Fears Theirs
Just because your client is busy at the moment does not mean that they do not ever want to talk to you. Do not read negativity into somewhere that it is not. Just because you are afraid that they don't want to talk to you, doesn't mean that they don't.
6) Failing To Ask Enough Questions
There are certain things that you want to find out about a person to know whether or not you would even want to do business with them. So ask some questions. People love to discuss themselves, their families, and other areas of interest to them. People will respond more favorably to you if you show an interest in them.
7) Not Being Prepared
You would never dream of speaking to a room full of people without having prepared ahead of time. The phone is no different. You really need to take some time and go over what you have to say. Ask a friend or family member to do some role playing with you. There's nothing worse than fumbling over your words when you are talking to a prospect.
8) Ask For What You Want
You want to push your client to action. Ask them to do their due diligence and research what you're telling them. By asking them to do something for you, you will be creating an opportunity for a callback to make sure that they have followed through with their end of the deal.
About the Author
Are you tired of making cold call after cold call with no results? If so, check out Brian McCoy's Xocai Healthy Chocolate automated marketing system to find out how to put a system to work for you! About the Author: Brian McCoy is a 6 figure earner and a top earner in the home based business industry. Brian devotes the time, energy, and effort into his team and works with them to ensure their success.
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