Efficient Article Marketing
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by: DynalThompson
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Word Count: 314
One of the cheapest ways of getting traffic to your site is to use Article Marketing. By providing back links to your sites, you are effectively increasing your page rank for those site. First thing first, you gotta get their attention.
Your Title needs to be catchy. This is perhaps one of the most important components, which will draw the readers in. Make sure that your title is unique so it can be searched for to see how many times it appears.
The author name is also very important. It is suggested that you use different author names for different categories of articles. This will help make your author an "expert" in the field as opposed to someone who writes articles on any subject.
Another question is whether or not to use your own name. There isn't really a rule. Some people do, some people don't. It's really a question on how comfortable you feel using your own name.
Now let's get to the content. There has been a lot of talk about duplicate content. There are a few ways to get ahead of this. One way is to write the different articles yourself and manually submit, which could take some time. On the hand there are some tools that you can use to minimize this.
Don't forget to use the author box efficiently. Placing two links will help maximize your exposure. Any more than two and most articles sites won't use your articles. One link should be to your homepage and the other should be to another location you wish readers to visit.
Using keywords for your link text is very important. Search engines associate your site with the text. Try not to use terms such as "click here".
More back links will increase your page rank. Be sure to submit plenty of articles. Try to aim at one article per day, or 3-5 per week is a good start.
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