Getting Optimal Results from Link Building
View PDF | Print View
by: jess64
Total views: 27
Word Count: 380
First of all it should be established what quality link building is. There are two factors that define a quality link building campaign: high quality content and inbound links from quality websites. Quality content should be defined as content that is helpful as opposed to content that is of no interest. The content may be in the form of a blog post, a digital image, a photograph, a tool, an open source project or a whole host of other mediums. Links from quality sites are links from those site that are also of value as opposed to those that only exist for reasons such as making money from AdSense.nnWhen choosing the requirements that should be used for a link building effort it is important to weight up how much time and/or money you are willing to spend, how competitive the terms are that you want to be placed for and how important it is to you to build reputation and referring traffic. If you are a small enterprise with a small budget you will possibly want to opt for lower quality link building strategies and choose less competitive keywords. This will probably bring you the best return for you money. For example if you are a tree surgeon from Birmingham you are probably going to benefit more from article marketing than link baiting.nnThe real benefit of producing quality content and then pursuing quality inbound links is that the content will attract links from sites that are more likely to be trusted and provide powerful link weight. Links from quality web sties also help to build reputation and referring traffic as opposed to lower quality links that may not provide any relevant traffic. These links are also more likely to be from websites that will have a long lifetime as opposed to say splogs – some of which may only have a few years online.nnAuthoring quality content can be an extremely time consuming task and will likely need to be a on-going process over months, years or on a permanent basis. The content would also greatly benefit from advertisement, which will take even more important time. There is also the scenario that the content will not bring as much attention as hoped for and thus be a poor endeavour.nn
About the Author
Jessica Navarro is an SEO consultant based in the UK who specialises in quality link building.
Rating: Not yet rated
