Google Adwords Strategies That Work - Increasing CTR With Ease
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by: DennisJ.Thomas
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Creating highly effective ads on Google Adwords is an ongoing process, and you'll probably spend weeks and months tweaking analyzing your strategy as you build your campaign. Still, you don't have to settle or a trial and error process every step of the way, especially when it comes to increasing your clickthrough rate (CTR). Internet marketing strategists such as Perry Marshall and countless others have already harnessed the power of Google Adwords by employing several strategies that generate results from the start.
If you're looking for ways to get a better clickthrough rate with your Google Adwords strategy, here's what you need to know:
Don't Forget About Negative Keywords
Since Adword ads rely so heavily on the correct use of keywords, you will want to run frequent keyword reports. This can be done using various different software tools, many available online, and some even for free. Wordtracker, one such tool, offers a free keyword selector as well as a subscriptions. By creating a spreadsheet filled in with all the effective and relevant keywords, you can learn a great deal about how best to focus your ad campaign on potential customer. Also important, however, are negative keywords.
The concept of a negative keyword is that there are some potential keywords that, though they are directly related to the product or service that you are trying to convince customers to buy, do not actually attract the audience you're looking for. If you do the necessary research to determine what keywords your ideal customers are using in their searches, you'll be able to deduce what kinds of words they won't use. An extremely simple example of this phenomenon is that, regardless of what it is that you're trying to sell, individuals conducting searches that include the word 'free' are unlikely to become paying customers. If you are attentive to negative keywords, you can develop a list ok the very best keywords - ones that apply to your target audience, and only your target audience.
Employing Split Testing Strategies
Split testing is commonly used in offline marketing strategies to test the market. For example, a company may send out two different direct mail pieces to select customers to gauge response rates, or they may create two different promotional offers to see which message or campaign is more effective than the other.
You can employ the same strategy with Google Adwords, especially after you've conducted your keyword research and pared down your lists to remove negative keywords. A highly targeted keyword list is a powerful tool that helps you identify only the essentials your ideal customer is after; the next step is to test out variations of your ads and measure results.
With the aforementioned strategies of first determining which 'negative keywords' simply take up space without attracting your target audience, and proceeding to split test different versions of your ad, you can build your Adwords ads into an unbeatable online marketing campaign. These two key steps are two of the biggest reasons that the pioneers in online marketing, including Perry Marshall, have found Adwords such an exceptionally effective medium in which to market. By following the advice of this article, you can maximize your ads' clickthrough rates and achieve the results that the Internet marketing greats have in the past.
About the Author
Advertising with Google Adwords is an effective technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords - and there are several quality training resources available online.
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