Google PageRank Assignment Disclosed
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by: jess64
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In the SEO realm there is a lot of focus on PageRank as an indicator of a domain's SEO value. Although it is probably one of the most important factors in a domain's worth in the eyes of Google, there are a few details that should be understood.nnProbably the most important factor in the assignment of PageRank to a web page is the PageRank of the pages linking to it. The higher the PageRank of web pages linking to a given page, the higher its PageRank is likely to be. PageRank is generally not assigned to a web page higher than the pages that link to it. So, if a web page has 4 PageRank 4 and 3 PageRank 3 links pointing at it, it will probably be give a PageRank of 4. It should be noted, pages that have a lot of low PageRank and PageRank N/A links pointing to them can have their PageRank lowered as a result. Sheer quantity of links does not help to increase PageRank. A site can have a high PageRank with relatively few links pointing to it if those links are of a high PageRank.nnPages that don't have any PageRank are often referred to as having N/A PageRank.Google PageRank has 11 scores, between 1 and 10. This is true for both external and internal hyperlinks. To begin with, for whose who don't know what PageRank is - it is a metric used by Google to determine how important a domain is based on analysis of link on the internet. The higher the PageRank, the more likely Google is to trust it. Google gives each page on the web a value and when one web page links to another it passes some weight onto the page it is linking to. nnThere are those that suggest that the text content of the page affects PageRank assignment, but this doesn't seem to be the case. There is no substantiated evidence that text affects PageRank other than pages that have been spammed often have their PageRank removed.nnWhen it come to sub-pages, time is a factor in PageRank distribution. When new sites first get assigned PageRank their sub-pages often remain without any PageRank. In general, sub-pages are somewhat slow to get give PageRank. Google is generally less trusting of sub-pages unless they belong to a trusted domain. In particular websites with a lot of sub-pages and even more so sites that link to a lot of internal pages (like directories) can really struggle to pass their PageRank to internal pages.nnThe structure of the site has a major role to play in the distribution of PageRank. Google uses what is known as block level analysis to pick apart web pages. They use their knowledge of the architecture of the web to decide what links on a page are probably the most trustworthy and the pages these links point to are more likely to be assigned PageRank.nnGoogle can and do manipulate websites' PageRank. This is generally as a penalty for sites that have used unhonest methods. This can often cause all the site's sub-pages to loose their PageRank. It has also been claimed that in the past Google has made mistakes in PageRank assignment.nnLast but not least, the PageRank of a web page may change even when there has been no change in the hyperlinks pointing to that page. This is either due to changes in the structure of links between all websites or modifications made by Google.nn
About the Author
Jessica Navarro is an SEO consultant with the SEM Labs SEO Agency where she helps small to medium sized companies with search engine marketing training.
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