How small business owners are using email newsletters to succeed
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by: TaraJacobsen
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When you own a small business, figuring out how to keep in touch with past clients, build your business and convert prospects can seem overwhelming! It is affordable and simple with email newsletters.
While you are working on your small business it is easy to become overwhelmed and get out of contact with your current prospects and past clients. If you do not keep in touch with them regularly, you might lose them to a competitor that does a better job of maintaining that contact.
Email newsletters give small business owners the power to maintain contact with their clients and prospects even when they are not actively searching for that product or service. By communicating with their past and potential clients on a regular basis, the consistent small business marketer will stay top of mind, without having to beg for business.
A powerful email newsletter includes things like a relevant article about your industry, advertisements for your goods or services, related vendors who could help them and any kind of industry statistics that are available. It is vital that your message be timely and relevant to your industry. Do not send unrelated information out in your email newsletter or your clients could become confused.
While there are many companies that will help you send out your email newsletter, I recommend using a company like Aweber or Constant Contact. Both of these companies offer easy to use interfaces and will make sure that you are in compliance with all anti-spam rules. They also will make your deliverability rate go up and offer information about your open and bounce rates.
If you are struggling with how to market yourself or your company affordably, you can't do better than email newsletters! The cost is very minimal which allows more small business owners to be able to communicate with their clients on a regular basis. Also, you are able to send as many or as few as you like, I recommend that you send no more than two per month unless you are in a highly volatile industry or your list requests more communication. You do not want to send too many and tire your list out.
Small business owners sometimes struggle with the question of where to get their email list. This is actually really easy! If you belong to your local chamber, the may be willing to give you a list. Any associations that you belong to might also be a good source. But the best, easiest and fastest is just to ask. Call you past clients and ask them for their email address. Go through your current email client (like outlook or gmail) and add the people you talk to anyways.
While you are busy writing your email newsletter, make sure you are also growing your email list by asking your past and current customers if they have anyone they can refer you to. Let them know that you welcome the opportunity to provide great service to their friends and family and that you would love to add them to your informative email newsletter list!
About the Author
Tara Jacobsen is pleased to present the Thrive Client Contact System which helps small businesses succeed! Sign up for her free small business marketing newsletter Get a totally unique version of this article from our article submission service
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