How To Sell With Article Marketing: Hit The Goals Get The Sale
View PDF | Print View
by: NeerajVarma
Total views: 17
Word Count: 676
Believe it or not no one will click on your site-link or affiliate link unless you fulfill all of the goals of an article. Make sure you achieve each goal in every article you write.
You need to achieve seven main goals to get people to click on your affiliate or website link. First people need to click on your link, then they need to buy from you. This article will outline each of the goals. Subsequent artilces will give you more details.
1. Attract The Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Them To Read The Whole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. Gain Your Prospect's Respect By The Time They Finish Reading The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
This concept is so basic for any salesperson but all the courses on article marketing ignore it completely. If you expect to sell anything, first you need to have a rapport with your reader. Joe Vitale addresses this in his sales letter writing course as "maintaining their trance". In The Robert Collier Letter Book he calls it "staying in step with the conversation going on in their mind".
5. Make Your Article Worth Spending Time On
Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
The basis of all successful article marketing is called pre-selling. You should never sell directly in your article. That's what the sales page is for. Your article should provide insight so the reader gains a better appreciation of the features of the product you will be selling.
7. Motivate Them To Click On Your Site-Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail on each step in subsequent articles so you know exactly what to do to be successful.
About the Author
Learn how to make Article Marketing really pay off big. Get the entire series for free while it's available. Grab a totally unique version of this article from the Uber Article Directory
Rating: Not yet rated
