How to Use and Profit From Opt-in EMail Marketing
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by: FredRaley
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It's an undeniable fact that opt-in email marketing campaigns can benefit all businesses. Using an opt-in approach not only ensures that you target only those who've expressed an interest in your product or service, but it will also always result in a higher click-through rate.
Essentially, while different people may explain it differently, opt-in email marketing is simply another form of advertising. The logic behind this approach is that you advertise directly to those who have requested information regarding your products or services, or those who have an interest in similar products or services.
Admittedly, if you fail to follow certain rules and business etiquette, then you may well be getting involved in something which is illegal. On the other hand, proving you abide by the rules of opt-in email marketing, you'll be doing nothing illegal. The trick is of course, being able to persuade people to opt-in and in so doing, give you their contact details. It's fundamental however that you don't ever abuse this trust they place in you by sending them advertising material which relates to something completely different to what they agree on in the first place.
If you want to keep your subscribers, then you need to ensure that all material you send them is relevant to the subject for which they showed an interest. If for example they chose to opt-in because you provide an article writing service, you'll loose a lot of credibility if you start sending them material which relates to get-rich-quick schemes. It simply cannot be stressed enough, the importance of sending your subscribers material they're interested in each and every time.
Whether you use a dedicated advertising company or not, an opt-in email marketing campaign relies on what's known as an autoresponder. These incredible software applications make it possible to automate your entire campaign as they can be programmed in a number of ways, depending on what your specific requirements are. In the vast majority of cases, a prospect will be required to share their contact details with you via an opt-in form on your website. Once they have submitted their name and email address, it will be automatically stored in the autoresponder and the prospect will receive confirmation. Now, depending on how you wish to proceed with your campaign, the autoresponder can automatically send out your marketing emails either on a regular basis or else only when you want it to.
If you're serious about your business and you long to see an increase in sales then the time to get an autoresponder is now. Being in a position where you're fortunate enough to have the contact details of all your prospects affords you the opportunity for targeting them with your advertising material, whether it's special offers, bonuses, or simply subscriber-only discounts.
Who uses opt-in email marketing? We get emails from Target, Sears, Microsoft, Dominoes, Quiznos, Merchant Tire, Zappos, Red Bull and more. They all use opt-in email marketing campaigns to pad their bottom line. I opted-in so they could send me their emails and they do. Every small business can use opt-in email marketing successfully. The possibilities are endless!
Is opt-in email marketing suitable for home businesses? It most certainly is, providing of course that the type of home business you have can be marketed via the internet.
Would you like more detailed information regarding autoresponders or even a free trial? Simply opt-in using the form below and you'll receive a free 12 part report.
About the Author
Fred Raley has been writing outstanding email marketing articles since 1999. You can get his highly acclaimed 12 Part Report for free. Other educational articles on email marketing are available too.
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