Real Estate Investor's Insider Secret #20: The Power of the Four P's of Copywriting
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by: MarkBradley
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Word Count: 425
Any real estate investor would want to make his first postcard mailing to be effective. There are simple ways in order to make this possible.
So what are these wonderful words, which all just happen to start with the letter "P"? They are Problem, Promise, Proof, Price. Include mentioning each of these in your next postcard message and watch your response skyrocket.
To unlock the gate preventing your customers to respond to you real estate direct mail, review your copy if it contains: the Problem Key, Promise Key, Proof key, and Price Key.
To have the right Problem Key, your copy must be able to express your prospect's problem in a way that helps him feel that you fully understand his problem and what he is going through. Hence, before starting any real estate direct marketing campaign, you must know your prospects well.
After you sympathetically outlined his problem, you promise him that you can help him with this. This means you can take that problem and actually eliminate it for him. In this case, his problem is that he needs to sell his house, and fast. Either his house has been on the market for a while with no interest or he's facing foreclosure. In either case, promise him that you can help him out.
Then after you've made your promise to him, you need to keep that promise. After all you are a direct-marketer of your word, are you not? But he's not going to take your word for it. And why should he, after all, your customer doesn't really know you. So you need to persuade him with the third P in the formula, that of "Proof."
In this instance, proof comes in the form of showing him others you have helped, providing him with testimonials of former customers who have worked with you successfully. You can even narrate some heartfelt success stories of how people's lives have been changed dramatically once they used your service.
Your proof key in your copy must have testimonials from previous customers whom you have helped in selling their home at a good price. If you include some of the success stories of people like them, your prospect will be moved to believe that you are the real deal.
If your mailing can effectively outline the Four "P"s to persuade your audience to call you to discuss the matter, you've been successful.
So review your copy right now and check if it contains the four keys. If you think you have them all covered, your real estate marketing plan will be much more effective.
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