Selecting the Right Topic For Your Blog
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by: CarolineMiddlebrook
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In this article I am to talk about the impact that your topic selection has on your blog and guide you on on the relationship between the profitability of your niche balanced again your passion for the topic.
The Profitability / Passion Relationship
My advice is this - pick a topic you are most passionate about. Do a little research to see how profitable it is, and perhaps tweak it slightly or extend it a little but make your passion about the topic your number 1 consideration and the profitability factor just a secondary factor.
Now let me explain my reasons for this advice. Quite simply, for a blog to make money it has to be popular and it has to get traffic. You can only do this with lots of work and with outstanding content. This is by no means an easy task. You really have to work at it and very often it can take a few months before you see any signs of success.
Blogs tend to build slowly, especially at the beginning. It can take months for a blog to really get off the ground and for the traffic to start rolling in. If you've picked a topic that you're not really passionate about then you are likely to run out of steam before you get your blog off the ground.
Coming back to the money side of things. There are lots of ways to make money from a blog but they can broadly be split into two groups - 'on-page' methods like AdSense and other advertising systems. These kinds of ads typically do well in high-paying niches but they still don't have anywhere near the potential of the other group of monetization methods.
Systems such as AdSense pay you just a few cents per click. To really make money you want to sell products and if you own your own products you gets 100% of the profit. Build in membership sites and other sources of recurring revenue and you have a veritable goldmine on your hands. The trouble is, to effectively develop and sell these kinds of products you need expertise and passion in your niche and you'll struggle with this if your niche has been chosen purely on profitability.
You might be in a niche that doesn't sound very profitable, such as Rose Gardening for example but if you are really enthusiastic about that niche you'll attract other enthusiasts to your blog, it will be easy to build a genuine relationship with those people and your products will sell much more easily than an affiliate program for example.
To conclude the article, even when you are trying to build a profitable blog, you are only ever as strong as the weakest link and if your weak area is your lack of interest in the topic then you will severely restrict how much money you can make no matter how profitable the niche looks.
About the Author
Caroline Middlebrook has been blogging in the Internet marketing niche since August 2007 and her popular blog generates a 4-figure revenue-stream every month. She teaches people how to make money blogging and offers downloads of her free guides & courses on her blog.
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