Split-Testing Your PPC Campaign for Success
View PDF | Print View
by: SeanGalusha
Total views: 18
Word Count: 314
If you were to ask a professional PPC manager what the key to PPC success is, odds are they would say it is split-testing.
Everything having to do with your campaign needs to be split tested constantly. This means split-testing text ads, landing pages, as well as optimizing bid prices.
There are small things that make huge differences when it comes to PPC. By changing just one small aspect of a text ad, you can increase your CTR by 250%! Without testing all aspects of your campaign, you will never know where these little golden nuggets are.
The goal is to find the winner of a test, change something small and test again. The process needs to be repeated constantly for long-term success.
One easy way to split test your text ads is to use what is called the chi-squared formula. What this formula tells us is at which point (how many clicks) a test is relevant, at which point we can declare a winner and move on to the next test.
We need to have enough information to make a decision that is at least 95% accurate.
An example of this is if I were to play Doyle Brunson in a game of heads up poker, there is a small chance that I might beat him once or maybe even a few times. However, if Doyle Brunson and I were to play 100 matches of heads up poker, it is highly unlikely that I would beat him more times than he beat me.
This is the same concept we talk about in this article. You need to make sure that you have enough data to make educated decisions.
Believe it or not, it is hard to find PPC management companies that split-test like this for you. No matter what you do, make sure that you are always testing your campaign. Otherwise, you are pretty much doomed from the start.
About the Author
PPC management company that helps manage
Rating: Not yet rated
