The Dirty Secret Most SEO Services Wont Tell You
View PDF | Print View
by: SteveFawcett
Total views: 26
Word Count: 540
OK, you did your research, filled your copy with powerful keywords and beefed up your metatags. Thanks to strong organic SEO results, more people are starting to find your website. But theyre not buying your product or service.
Why? Because you forgot who you built your site for. You may have optimized for your site for your first audience - the all powerful search engines, but in doing so you made it less compelling to your most important audience - the breathing living humans who buy your product or service.
Heres the secret: Even the best keywords dont sell anything. They get people to your site, but if the web copy theyre in is irrelevant, badly written or just plain confusing your customers will take one glance and move on. Studies show you have between 5 to 8 seconds to prevent that. Good web copy will help you make the most of that.
Putting good keywords in bad web copy is a brand new way to commit the cardinal sin of marketing: over promising and under delivering. Remember, clicks are people, living breathing people looking for something they need. Truly powerful web copywriting, web copywriting that generates clicks and sales, has to be relevant to them and speak to their needs in a way they understand. People forget this simple fact over and over again.
The first step to writing effective copy for organic SEO is to look at your web copy through the eyes of a customer reading it for the first time. Is it clear and simple, or filled with jargon? Does it read like real people talk? Does it assume the reader knows everything you know? Does it have a voice that sets your business apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them more effectively than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.
You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does. There is cost involved in this approach, but the money youll spend is nothing compared to the profits youll make by taking full advantage of your keyword traffic with organic SEO.
Dont waste another day of keyword traffic with badly written, or even worse, boring web writing. Write for yourself, write something you would want to read. Or look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that captures your clients interests and speaks directly to their needs -- thats when your website will be truly optimized.
About the Author
Don't let any more of your valuable keyword traffic go to waste, contact Steve Fawcett at Phibnax for SEO copywriting services, along with a no obligation analysis of your site's content. Phibnax is a lean mean marketing company founded on powerful writing.
Rating: Not yet rated
