The Most Effective Marketing Tool Ever
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by: RicheGoldmann
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Word Count: 605
It's tiny, company, efficient, and cheap- and it is the best business tool ever created. It's inconspicuous yet can be quite eye catching, carries lots of information, but with very few words; it's easy to bring with you and give to others. What is it? It's a business card!
Whether you own a multinational corporation or a mom and pop shop, whether you are the owner of a company or a sales associate, whether you do business in the metropolitan city or a small town, your business card can help you to bring in new customers or create repeat business out of existing ones quickly, easily, and inexpensively. The most basic business card should provide your name, your title it you want, the name of the business and the logo if one exists, and complete contact information (i.e. physical mailing address, city, state, zip, telephone number, email address and website address if there is one. Some card holders prefer to add a photo of themselves on the cover of the business card as well so that customers and potential customers can put a name with the face.
Business cards fit into your pocket, your wallet, or your purse. You can give them out to associates, new acquaintances, friends, and even family at the spur of the moment. You can keep them in your car, your briefcase, your daily planner, or even your apron, tool belt, or camera case. It's one of those things you should never leave home without!
A good business card does not have to be extremely fancy or over the top, although if you have the money and the desire to do that then go for it. It can be cost effective, on flat paper or glossy paper, black and white, or full of color. But whatever the case, it should be classy and memorable.
Your business card is a reflection of you and represents you in your absence. Therefore you want your business card to be something eye-catching to clients and potential clients, so that they are convinced that you will do good work so that they will want to hire your. You also want it to be something that they will want to pass along to others.
Consider using a two-sided business card to really garner attention. You can use the back of your business card to include appointment information, a small calendar for the current year, or a special offer or discount. You could also use the backside to feature one or more of your services or products.
Do the extraordinary and let your imagination run wild! For instance, if you are a musician, have a picture of the instrument you play drawn on your business cards. If you are a web developer, make your business card look like the home page of a website that you have or can design. Creativity always captures attention and will help you go much further than the competition.
The way you create, design, and use your business card is only limited to the sky. Allow your creativity to flow so that you can get the most out of the best business tool ever made. Business cards are definitely a necessary expense, hopefully you think so too.
For the money that you spend on them, your business card may be the single best marketing and promotional tool that you'll ever invest in. But you must use them. Be sure to get them printed professionally, keep them in your purse or pocket at all times, place them at interesting places, and use them to jot notes to give to people, and finally share them with everyone you can.
About the Author
Riche Goldmann is a business and marketing consultant who recommends that everybody have a business card. VistaPrint, he says, is a great place to get them printed up and even designed because Vista Print is so cost effective. But he says that everybody should take their time to chose a business card that is right for them.
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