The Online Revolution
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by: FinbarMinstrel
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Word Count: 530
In much the same way as the industrial revolution changed the financial landscape of the developed world, the past few years has seen the gathering pace of the latest revolution to affect our world. This time however, the benefits are not limited by accessibility in the same way that used to exist.
Up until the explosion of the Internet into our lives, it was virtually impossible to compete nationally with market leaders in any field, let alone globally. The only advertising mediums were either TV advertising which represents a significant cost barrier to entry, or magazines which are again expensive and quite often niche, national newspapers a costly medium again, or regional advertising in the Yellow Pages. This is one of the most expensive ways of advertising nationally, but until the swift take up of Internet technologies, was a reliable method of finding customers.
At many times in the history of commerce, it has been the businesses that are able to keep on top of new, emerging technologies and adapt their practises to them quickly and effectively, that stay a step above their competition and ultimately, succeed where others fail. Pioneers have led the way on many occasions, such as Henry Ford who almost single handedly invented the mass production line, and by the same hand, massively improved product consistency and quality, severely cut his costs and gained a huge advantage over the competitors, helping to guide the Ford Motor Company through harder times.
There is often a significant difference between organisations that move with and adapt to new technological advancements and those that are set in their ways. This is truer than ever now as the technological advancements are always coming thick and fast.
The wall that had previously blocked potential entrepreneurs from fulfilling their potential has been removed by the Internet. Many good business ideas went to waste because of the lack of financial backing, but all that has changed with the arrival of the Internet.
Instead of an advertising campaign for a product costing tens or hundreds of thousands of pounds, an efficient sales funnel website correctly optimized for Google and Yahoo will attract thousands of potential customers who are already prequalified to buy from you, for a fraction of the investment. A good website and a couple of years Search Engine Optimization can be bought for less than 5,000 - 10,000 and will be seen by potentially billions of people.
The Internet is still only starting to fulfil it's potential, it still has a lot more growing to do yet. 98% of online data is unreadable to search engines and is therefore inaccessible to most Internet users. Search engine optimisation is only just reaching public awareness and when it catches on and people start realising what their site really can achieve, what will the Internet be like in years to come?
There is little doubt that the companies who change with the changes in information technology, will be the ones on top in the coming years.
The Internet is undoubtedly the business tool of the 21st century and a fantastic provider of equal opportunity for anyone with a good idea and little bit of money for a website to make that idea a reality.
About the Author
A good web presence is very important for the future. To ensure you're fully prepared, a top search engine optimization company is essential, as well as web design Northampton.
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