The power of video blogging
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by: PeterJennings
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Word Count: 345
Video marketing is not just for media professionals with their very expensive cameras and microphones and toned presentation. All you need is a cheap camera and access to a PC and you can compete with the biggest out there.
As it happens, you do not need the camera as we will demonstrate later in the article. So, all you need is a computer and connection to the internet and you have access to the greatest marketing tool ever invented.
There are lots of video grabbing software out there - the most popular being camtasia. They offer a free trial and a video series to teach you all you need to know about doing a presentation.
The set up of camtasia is very easy and after a short while you should be able to use the software to do a video of a product or service. After using the software to do a video, you can then download this to monster sites like Youtube where you will have access to millions of targeted clients.
Rather that uploading your video to Youtube directly, you can use sites like TubeMogul.com to submit your video to multiple sites and save energy and time. Here, you can also track the progress of your videos.
So, why bother uploading your video to Youtube at all - would it not be better simply to embed your video in your own website? The great thing about uploading your videos to Youtube is that you can utilise your profile information in Youtube to link back to your site.
This is a very powerful way to promote your website. This is because the search engines loves sites like Youtube. Your video will be spidered in no time and a lot of times this video will rank even better than your main site. This is the way marketeers dominate the search rankings.
So next time you see your competitors website rank on 7 of the top 10 positions on the search engine listings, a closer look at will reveal these methods to gain at least one of the spots.
About the Author
Pete Jennings works for an web design company based in Ireland specialising in on-line optimisation marketing for small to medium sized business.
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