Viral Marketing 101
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by: StephenGrishamSr.
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There are a lot of potential advantages to using viral marketing. Viral Marketing is effective for online as well as traditional "store front" companies. Well thought out viral marketing campaigns are successful because others will talk about the site or business to others, possibly even millions can become aware very quickly -- hence the association with viruses. Viral marketing promotions can be both affordable as well as remarkably successful. They consist of communicating by word-of-mouth as well as different methods of directing audiences to your site.
First of all, remember that any pushy marketing promo is often irritating and might detract from your intent. The key is offering original and practical content that audiences will eagerly share with those they know. It is a characteristic of people to want to communicate - for example by sharing a fabulous eatery or novel, it becomes an instant hit.
Post an easy to fill out, "tell a friend" feature on your site. Make it easy to locate and make sure it appears on every page, but DO NOT email the friends following the first contact (do not automatically include the friends in your mailing list) let them opt in at some point if they wish. You do not want to acquire a reputation for being a spammer nor do you want people think you are pushy or annoying.
Offer eBooks, wallpapers, backgrounds, icons, widgets, and small fun applications, like flash games. Make certain these are stamped with links to your webpage.
Put a clever brand name or logo on your site or product. This should be listed repeatedly on your site and on every item you sell.
Use RSS if your content is dynamic. A wide variety of websites from all over the world will grab and show a top quality RSS feed.
The campaign should reach people at their emotional core and demand immediate action. You should stand out from the crowd and be firm but not overbearing.
About the Author
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. If you are looking for a web design, Houston is where to look. If you just need periodic updates to an existing site, InfoServe Media also offers website maintenance.
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