Website Optimization: Making It Accessible
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by: AdamWebster
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Word Count: 594
What many people do not realize is that every time you visit a website, you download its contents to your computer. There are many people who swear up and down that they will never download a file when in truth they already have. This is where website optimization comes in.
If you are too heavy on the graphics or have your graphics in the wrong format then they will take extra time to actually download. To fix this you need to make everything very small and very accessible, employing the best website optimization methods that you can. This way people will return to your site again and again.
The first thing you can do is reduce the size of images. Images often take up the most space on a web, and even though they are required to enhance the overall user experience, there are steps that you can take to ensure that they download properly on the user end. In the old days the trick was to reduce the amount of colors in the image, but in today's world that just won't work. The best thing you can do is use a graphic design program to convert all of your web images to.png. This format is extremely small, and is perfect for website content.
If you want to host any type of video for a website then you should, but you should also do your best to keep it off the main server. Putting it onto your main server will cause serious problems, like causing many people to have to wait for the video AND the website itself to load. If you can stream your video from alternative servers then you will find that it's a lot easier to load the other content. The only problem with this is that you need to constantly make sure that the links to the streaming video are all functioning properly.
If your user load is heavier that you anticipated, then it would be best to also move all of your content to various servers. By doing this you can have content loaded from the server that is least busy. This content can include graphics and even text. Though it will all be on different servers each user will get the exact same experience. Doing this reduces load times, ensuring that people will come back to your website.
If you are offering physical downloads such as games, videos, game patches, or anything of a downloadable nature then you need to split it up into servers. Putting it on different servers helps alleviate stress on the connection and you could also set it up so that users have to possess a paid account on your site in order to get optimal download speeds.
If you really feel its necessary you can use some SEO or what is known as keyword optimization. This is where you use words that are popular in search engine within your page or in the meta tags. By doing this you will ensure that those who search for those keywords on a search engine will see your website in the list, and as more people click on it, it will make it's way upward in the rankings.
Setting up a decent website is never hard, though optimizing it so that it will be usable can be. To easy the pain of this difficult process you can employ the help of a professional or seek out one of the many tutorials on the internet. However you do it, so long as you keep performance in mind, you're certain to have a decent website.
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