Why a Blog Should Be the Cornerstone of Your Lawyer Marketing Efforts
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by: JeffBerman
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Word Count: 313
When lawyers ask me about social media they typically want to find out how to leverage LinkedIn, Twitter, and Facebook. While these all can be extremely powerful social media tools, we musn't overlook an important, if often overlooked one...your blog.
Advertising for lawyers with social media: I want quick results please.
I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn't the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn't provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.
If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.
When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:
1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.
2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can't be achieved as effectively solely by commenting.
One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.
About the Author
Jeff Berman works with attorneys to help them with lawyer marketing plans. He is Executive Director at AttorneySync where you can find proven advertising for lawyers programs.
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