Ford’s new Hybrid innovation

Ford is partnering and collaborating with the Department of Energy and many other leading edge companies in the alternative fuels field. Their goal is to produce vehicles with lower and lower emissions while constantly improving their fuel economy, coupled with being monetarily desirable vehicles for the money conscious consumer.

Ford intends to at least double its production of hybrid cars and is striving to improve fuel economy by five percent in successive models. They are using modeling tools that are very sophisticated to map their progress and intentions for CO2 reductions in their future models. These mapping tools are capable of figuring out which technological advancements will be viable in the consumer market, balancing cost against benefit. The resultant analysis’ will affect Ford’s decision making process regarding production plans through 2020.

Ford intends to continue to reduce the waste occurring in many different systems within the vehicle. They intend to create a six speed transmission that will optimize fuel use and aerodynamically redesign the exterior of the vehicles to produce as little wind resistance as possible at normal speeds. The power steering systems, cooling systems and electrical systems will all undergo rigorous testing and analyzing. The resultant findings will be used to define the new requirements and attributes for each system.

Many of Ford’s models on the road today are the result of Ford’s constant striving for a more ecologically friendly road vehicle, for instance, the new 2010 Ford Fusion S has an increased mileage rating by 3 miles per gallon with it’s newly redesigned 2.5 liter I-4 engine.

Ford has created a new electronically based power assist steering system (EPAS) that has the capability of increasing fuel economy by up to five percent under normal driving conditions, this is further accentuated by the reduction of the CO2 emissions and the enhancement of the vehicle’s steering performance. The vehicles currently equipped with this advancement are the Ford Fusion, the Mercury Milan, the Ford Taurus SHO edition, and the Lincoln MKT. By the year 2012 Ford expects approximately ninety percent of all of the Ford, Lincoln and Mercury models and sub models to be equipped with the EPAS system.

Ford is aggressively researching, creating and testing new technologies, they are working with leaders in the field of ‘green technology’. Their body designers are busily creating new outer body designs, producing models and testing them for wind resistance and air flow paths. Ford, Lincoln and Mercury are striving to be on the forefront of green vehicle technology both in today’s market and in the market of the future. Their goal is to produce a viable car that not only fits into consumer expectations of size and performance but also fits into the global turn towards environmentally friendly machines and practices.

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